Marketing art direction
Photo direction
Digital design
(2024-PRESENT)
Ashwagandha+
Ever wonder if your vitamins are *truly* working? Care/of is here to take out the guesswork and help you get better sleep with their premium Ashwagandha, plus sleep tracking and research-backed guidance in their new companion app, Ashwagandha+. Connect your Apple Watch to track your sleep patterns and see how Ashwagandha is helping you, with daily and weekly progress scores.
I took the lead in overseeing the art direction and execution of marketing graphics for Ashwagandha+. Collaborating closely with the Creative Director, I provided shotlist needs and onset direction for the photos needed to support the campaign assets. Our goal was to effectively share how the app works while highlighting the quality and research-backed effectiveness of Care/of’s Ashwagandha supplement.
Creative Production: Bridget Gray
Product Direction + Design: Luis Gutierrez
Packaging Design: Emma Muro
Photography: Nicole Mason
Props: Jessie Cundiff