Logo
Brand identity
Shop page design
(2021)
MENO menopause vitamins
During my time at O Positiv, I often partnered with our Art Director to develop distinct brand identities for each product. For MENO, a menopausal vitamin, my role entailed crafting the brand identity, as well as designing the logo and shop page.
Our process began with a comprehensive survey among eight menopausal women, revealing prevalent concerns such as night sweats, hot flashes, and a loss of identity. With MENO, our objective was to instill a sense of tranquility, renewal, and empowerment among our target audience. The visual identity of MENO is anchored in the notion of finding serenity amidst the turbulent journey of menopausal transition.
Copy: Emily Maloney
Prop Stylist: Casha Doemland